Keith Ference

Brokerage of Record: The Brokerage Real Estate Grp

License State: California

License Number: 01261880

Service areas: Palm Springs, Cathedral City, Rancho Mirage , Palm Desert, La Quinta, Westpark, Desert Hot Springs, Irvine, Orange, Anza
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Summary: Keith Ference is a licensed California real estate agent with activity above his peer average, ranked in the 61st percentile of his peers.

He has completed at least 20 transactions with an average sale price of $349K. He has closed transactions ranging from $21K to $995K in value.

Keith's brokerage of record is The Brokerage Real Estate Grp where he primarily serves both buyers and sellers with both Single Family and Condo properties in Palm Springs, Cathedral City and Palm Desert and the Westpark neighborhood.

Keith stands out because of his ability to quickly sell his client’s homes, once listed.

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NC AGENT SCORE

Keith Ference has received an overall rating of "Above Average" By NeighborCity. The 'NC Agent Score' represents this real estate agent's (Keith Ference) performance* when working with buyers and sellers to list, purchase and sell their properties, relative to their agent peer group**.

This number represents Keith’s percentile ranking among his peer group. Thus, for agents that Keith competes with, he was in the 61st percentile, meaning he performed better than 60% of his peer agents and conversely was in the top 39% of his peers. The maximum score is "99" for 99th percentile.

Contact Keith Ference

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Keith Ference's Performance Metrics

GENERAL METRICS

Top Cities

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These are the cities where Keith represents buyers and sellers most often, listed by percent of active and sold listings in each location.

Palm Springs — 10 (38%)
Cathedral City — 5 (19%)
Palm Desert — 3 (12%)
Rancho Mirage — 3 (12%)
La Quinta — 1 (4%)
Desert Hot Springs — 1 (4%)
Irvine — 1 (4%)
Orange — 1 (4%)
Anza — 1 (4%)

Top Neighborhoods

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These are the neighborhoods where Keith represents both buyers and sellers most often, listed by percent of active listings and transactions closed in each location.

Westpark — 1 (100%)

Listing Types

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These are the types of properties that Keith represents most often for both buyers and sellers, listed by percent of active listings and transactions closed for each property type (Single Family, Condo, Town House, Multi-family, land & lots, etc.)

Single Family — 15 (58%)
Condo — 10 (38%)
Mobile Homes — 1 (4%)

Buyers Vs. Sellers Represented

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This is the ratio and number of closed transactions where Keith represented a buyer in the purchase of a home (‘Buyer’) vs. a seller in the sale of a home (‘Seller’).

Seller — 10 (50%)
Buyer — 10 (50%)

Number of Closed Transactions

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This is the number of total transactions that Keith completed when representing buyers and sellers vs. his agent peer group (‘Peers’).

Keith
20 Closed
Transactions
Keith's Peers
33 Closed
Transactions

Number of Active Listings

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This is the number of properties that Keith is currently listing for sale vs. the number listed for sale on average, by his agent peer group (‘Peers’). If this number is substantially lower than his peers, Keith may be new to the business, a buyer’s agent, or part of a team where the team leader claims credit for all listings and sales. If his listing count is much greater than his peers, then Keith may be too busy to effectively service another client.

Keith
2 Active
Listings
Keith's Peers
9 Active
Listings

% Dual Rep - Same Agent

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This is the percent of Keith’s transactions where he and his brokerage represented both the seller and buyer as the agent and broker of record, vs. his agent peer group (‘Peers’). ). Ideally this percent should be lower than Keith’s peers because sharing an agent and broker can work against either the buyer or seller, resulting in a lower or higher selling price than otherwise would be expected.

Keith
10% Dual Rep
Agent
Keith's Peers
12% Dual Rep
Agent

Price Ranges Represented

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These are the price ranges of listings Keith listed or sold on behalf of Keith buyer and seller clients, along with the number of listings in each price range in parenthesis, e.g. $300K (22) means 22 listings in the $300-399K range were represented by this agent. Picking an agent with ample experience in your price range is a good idea.

view more general metrics

Listing Agent Performance

Better than peers
Worse than peers
Peers

# Listings Sold

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This is the number of total transactions that Keith completed when representing sellers in a sale of a property vs. his agent peer group (‘Peers’).

Keith
10 Listings
Sold
Keith's Peers
36 Listings
Sold

Average Days To Sale

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This is the average number of days it took Keith to sell a listing when representing a seller.

Keith
 
85 Days to Sale
Keith's Peers
127 Days to
Sale

% Listings Sold

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This is the percent of the listings that Keith lists for sale that eventually sell.

Keith
91% of listings
sold
Keith's Peers
87% of listings
sold

Sale Price Spread

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This is the percent of the full asking price that Keith was able to obtain for her seller clients on average.

Keith
98.4% of ask
price
Keith's Peers
97.6% of ask
price

Average Sale Price Per Sq.Ft.

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This is the average price per square foot received by Keith’s sellers (sale price divided by the total area of the home) as compared to his peers.

Keith
$151 Avg. Per
Sq.Ft.
Keith's Peers
$168 Avg. Per
Sq.Ft.
view more listing agent metrics

Buyer's Agent Performance

Better than peers
Worse than peers
Peers

# Listings Purchased

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This is the number of total transactions that Keith completed when representing buyers to purchase a property vs. his agent peer group (‘Peers’).

Keith
10 Listings
Purchased
Keith's Peers
10 Listings
Purchased

Purchase Price Spread

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This is the percent of the full asking price that Keith was able to obtain for his buyer clients on average.

Keith
95.7% of Ask
Price
Keith's Peers
96.2% of Ask
Price

Purchase Normalized Spread

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This is the percent of the full asking price that Keith was able to obtain for his buyer clients on average, relative to the days the property was for sale. It indicates the quality of his negotiation skills since the longer a property sits on the market, the easier it should be to negotiate a reduction in price (or spread).

Keith
94.8% of Ask
Price
Keith's Peers
95.8% of Ask
Price

Avg. Purchase Price Per Sq.Ft.

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This is the average price per square foot paid by Keith’s buyers (sale price divided by the total finished area of the home) as compared to his peers.

Keith
$172 Avg. Per
Sq.Ft.
Keith's Peers
$145 Avg. Per
Sq.Ft.
view more buyer’s agent metrics

Keith Ference's Property Listings